| Der Preis ist König |
|
Price is King German perdiodal "Absatzwirtschaft" (Distributive trade) reported in issue 6-2010 on smart and creative pricing actions across industries. Lufthansa Cargo was picked as an outstanding example of how creative pricing strategies during crisis situations can help companies not just to survive but deliver outstanding profits. Along with Lufthansa Cargo, Air France was also mentioned in this article. Dirk Steiger, head of aviainform was also interviewed to commment on the perception of such strategies. Source: Absatzwirtschaft (6-2010), June 2010 |
